Shanghai Shimao Festival City and LINE FRIENDS are hosting a cartoon-themed music party at Nanjing Road Pedestrian Mall.
The month-long event offers visitors an interactive experience with the ROY6 cartoon image in various immersive scenes and pop-up stores.
ROY6, created by Wang Yuan, the young pop idol of LINE FRIENDS, embodies courage, friendship, energy and a hopeful future through six beautiful images.
Since its debut in 2018, ROY6 has cooperated with many brands and received praise from young people.
Until August 5, the cartoon images will appear in a series of scenes in Shimao Festival City, including a music show and live broadcast, as well as a post office game, where you can leave messages and doodles to your loved ones.
Visitors can take photos with the images and interact with them by singing and dancing. Cartoon character merchandise and gifts are also available.
Shimao festival city officials said they will continue to cooperate with youth culture and fashion groups to present more elegant and cross-cutting experiences.
A new thematic block integrating gastronomy, entertainment and fashion will also be unveiled at the end of September.
Dates: until August 5 from 10 a.m. to 10 p.m.
Location: Shanghai Shimao Festival City
Address: 829 Nanjing Rd E.