Welcome to your weekly recap of the biggest stories of Netflix’s top 10 hourly figures for the week ending November 13, 2022.
Netflix updates its Top 10 Stats page weekly with 40 new hourly figures of the top movies and shows from the past 7 days. If you want to easily browse the top 10 hourly data, visit our tool.
Note: In this Netflix Watch Hours report from November 7-13, 2022, we will use “Completely Viewed Equivalent” or CVE, expressed in millions. This means that we divide the hours seen announced by Netflix by the duration of the films or series. This allows for better comparisons between films and series, but it is not an audience measurement. This is the minimum number of views if they were all sold out from the first to the last second of the movie or season. However, in its last letter to shareholders, Netflix used the CVE metric to talk about The Gray Man, so there’s value in that metric, imperfect as it is.
1. Fall for Christmas and Lost ball 2 broke some records.
A very difficult thing to do when writing about Netflix watch hours is to make apple-to-apple comparisons. Runtime, release day of the week, nationality, all of these factors are important and should be taken into account when trying to make sense of it all.
This week, two new records were broken by two newly released Netflix movies.
With 30.5 million CVE in four days, Lindsay Lohan’s return to romantic comedies beat The royal treatment and Love in the villa in its first four days. This is the best 4-day opening for an English-language film released on a Thursday.
On the international side, Lost bullet 2, the sequel to the French action film Lost bullet, launched with 14.6 million CVE in four days as well, making it the best launch for an international film released on a Thursday by a fairly wide margin. wide.
Of course, these films do not reach the heights of blockbuster films released on Fridays, such as red notice Where The Adam Projectbut they are now the kings in their small segments.
2. The crown Return
Speaking of kings, last week saw the return of The crown during what can only be described as the best/worst of times, depending on which side you’re on.
In its first 5 days, Season 5 had 12.3 million CVEs, a pretty average launch for a new season of an English-language show on a Wednesday. It’s less than the return seasons of Emily in Paris, The Umbrella Academy, Where Virgin River.
There could be a few explanations for this relatively weak performance.
First, with ten one-hour episodes, the series is quite long by Netflix standards, and longer series tend to be slow in the top 10.
The second explanation is that despite the pomp, hype and controversy surrounding it, The crown is not what one would call a successful series. It is above all a series of prestige. If we go back to the previous numbers we had from Netflix about The crown, season 2 was launched by 13 million households in its first 28 days, while season 3 was launched by 21 million households during the same period. So the equivalent of 12.3 million full season views in just 5 days isn’t that bad after all.
3. warrior nun returns to lackluster beginnings
Almost two and a half years after the release of the first season, the long-delayed season 2 of warrior nun is back but someone will probably have to pray to God that this series gets a renewal.
With 4.5 million CVEs in four days, this is at the bottom of the return series published on a Thursday for which we have figures. It will all come down to its second week, completion rates and budget eventually, but from where I stand, a renewal is not at all guaranteed.
4. Are Netflix Original animated movies failing on Netflix?
So far in 2022, Netflix has released 8 English-language animated films. Of these 8, only 2 managed to break into the weekly Top 10, river dance and sea beast, which became the most-watched animated film on Netflix during its 28-day launch period.
But what should be the norm is now the exception since this week, two new animated films did not leave the charts.
The first is The Football Soccer Movie, and the second is My Father’s Dragon by Nora Twomey, director of The breadwinner and producer of wolf walkers. Their absence follows the absence from the charts of Henry Sellick Wendell and savage, entergalactic (which undoubtedly suffered from shenanigans around its ranking on the service between series and films), The Rise of the Teenage Mutant Ninja Turtles: The Movie and Richard Linklater Apollo 10 1/2.
That’s not to say these movies weren’t watched, but they weren’t watched enough to make the charts.
If we were to identify the source of the problem, the easy headache could be that Netflix is not promoting its animated films properly!
The director of The Football Soccer Movie said on Twitter that he had to edit a trailer for the film himself, unlike Netflix.
But on the other hand, Wendell and savage has been promoted heavily on social media and is featured on Netflix’s For Your Consideration site with high hopes of earning Oscar nominations, same for Apollo 10 1/2. These two didn’t break up on the charts either. And countless programs without active promotion have managed to break into the weekly charts.
By Flixpatrol, My Father’s Dragon hasn’t made it into any Top 10 national daily across the world since its release last week. So you’re wondering if the obvious answer might be that even though the recommendation algorithm is doing its job of putting the movies in front of people (My Father’s Dragon appeared prominently on my homepage this weekend, for example), it can’t force people to watch something they don’t want to watch.
The audience works in mysterious ways.