The Content Power Ratings study, conducted by Starcom Romania, which is based on an innovative TV program ranking system, indicates that the top favorite TV shows of Romanian audiences during the fall 2021 season were led by Asia Express – Drumul Împărațilorfollowed by Las Fierbinti. The latter also had the most views on Youtube and also won one of the top spots in terms of social media fans. The show iUmor also ranked 3rd, leader in terms of social media fans and 2nd in terms of Youtube views.
In addition, we note that the autumn TV schedules, still marked by the health crisis, saw some programming premieres for the major generalist channels: Pro TV replaces its flagship program Vocea României with the newcomer Superstar Romaniawhile Antena 1 replaces Chefi la Cuțite with Asia Express. Another important initiative of Antena 1 is to bring a quiz show to the evening news access. Additionally, the station’s first two fringe shows are in the lead this season. Also in the preview category is the new primetime dating show on Pro TV, Căsătoriți pe nevăzute, a program that enters the top 10 most searched shows on the Internet. Kanal D no longer programs Survivor Romania this season, but he enters the top with two other shows Well done, ai Stil! Celebrities and Puterea Dragosteimainly thanks to fan engagement, with their social media accounts sparking the most heated debates.
“The pandemic has changed the rules of television production, but broadcasters have adapted to the trend by bringing new shows or shows filmed in other countries to the screen. We have also seen a recent increase in efforts to promote shows on social media, which indicates the importance of the online environment in interacting with fans. We expect this to increase even more in the future, as it is a point of significant contact, especially with young audiences who have massively migrated online in recent years,” said George Mușat, Head of Business Analytics.
On social media, the Content Power Ratings study indicates that TV show fans are debating TV show topics less, with comments down 35% from last fall . In this respect, the biggest drop is seen on YouTube (-51%). Less affected by this trend, Instagram recorded a drop of only 7% in the number of comments. The platform is also the only one where fan interactions with published content are increasing (+42% more reactions compared to the 2020 season). This is mainly due to the Asia Express account, which has more than 4.7 million reactions during this period. The audience for videos posted on YouTube is also down over this period compared to 2020 (-41%): while last year the first account had more than 70 million views and the second has more than 62 million, this year, the first place goes to the account with more than 39 million views.
Top Shows by Content Power Ratings
Asia Express – Drumul Împăraților (Antena 1) is the show that has attracted the most interest from fans, of all the programs produced in Romania and broadcast in the fall 2021 schedule of the TV channels. Content posted on the show’s social media pages ranks it number one on social media, while interest in the show is also reflected in the number of online searches, where it leads by a considerable distance. two points on the second-ranked show. Despite fierce competition, the show ranks first in three of the dimensions analyzed.
Las Fierbinti (PRO TV) was in second place in the fall with a score of 6.5 points. Fan interest in the show ranks it number one in terms of TV viewership, where the gap between Las Fierbinti and Visuri la cheie (second place) is 2.7 points. In addition, Las Fierbinti also had the best performance on Youtube, where it got the most views, followed in this category by iUmor and Superstar Romania.
Las Fierbinti is followed by iUmor (Antena 1), which gained one position compared to the spring 2021 season. iUmor is the leader in terms of social media fans and the 2nd place in terms of YouTube views.
In fourth place is the show Direct access (Antena 1), which also gained a position from its place in the Spring 2021 season. The program continues to rank second in terms of social media followers, but has dropped in ratings in 16th place. Moreover, it also did not perform better in terms of YouTube views, dropping from 7th to 13th place.
Top TV Ratings
In terms of TV audience (one of the study’s indicators), the show Las Fierbinti broadcast by PRO TV is the undisputed leader, followed by a considerable distance of 3 points by the broadcast Visuri la cheie from the same TV channel. The latter is closely followed by Poftiți pe la noi: Poftiți prin Țară and Adele.
The top print and online publications
Asia Express – Drumul Împăraţilor leads in terms of visibility in online posts and forums, where fans discuss what’s happening on the show and make predictions about contestants’ progress.
Top social networks
Asia Express – Drumul Împăraţilor is also the leader on social networks, followed at 1.5 points by Las Fierbinti and Direct accessin 2nd and 3rd place, with the same score.
Top searches online
Productions Antenna 1 – Asia Express – Drumul Împăraților and Mireasa – take the top two spots in online searches, followed by PRO TV shows – Las Fierbinti and Masked Singer Romania.