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A number of brands have recently turned to merchandising and D2C activities to strengthen their footprint. Understanding the pulse of the audience, Pocket Aces has also made a foray into D2C products with the launch of merchandise for their popular show. Little things and now for their esports drama Clutch. The model for Clutch the commodity is unique; the original jerseys that the characters wore during the show were auctioned off to the public. Pocket Aces doubles that amount and all proceeds will go to an organization called Enabling Leadership for their “Just for Kicks” program.
Clutch received immense love and appreciation from fans, surpassing 25 million views. Furthering this fandom of the series for a good cause, Dice Media is auctioning off the jerseys worn by the main actor of the series. Vishal Vashishtha, Ahsaas Channa, Saurabh Ghadge, Pratiek Pachori and Tirth Joisher have autographed their respective jerseys, which fans can get their hands on in this fundraiser on Dice Media’s Instagram account ‘@dicemediaindia’. The auction which began on November 19 raised Rs 30,000 from the public in just 5 days. Pocket Aces will double this amount and donate Rs 60,000 to charity.
What makes this auction even more exciting is the selection of selected charities to share in the profits. The Enabling Leadership “Just For Kicks” program has impacted over 3600 students in Battambang, Cambodia, India. With the motto “Everybody’s Playing”, Just For Kicks works in schools to help children achieve multiple leadership development benefits by using football as a medium.
Enabling Leadership Founder and CEO Ravi Sonnad said, “We are delighted to have received the support of Pocket Aces. The ‘Clutch Jersey’ auction will help us draw attention to our ‘Just for Kicks’ program, while funds will ensure that every child we work with is equipped with the training tools necessary to become the leaders of tomorrow through through the powerful means of team sports. . We look forward to opportunities like these that fuel our vision of building a better, brighter future for all of our children. “
Showrunner for Clutch and CEO, Pocket Aces co-founder Aditi Shrivastava was delighted to share, “The marriage between intellectual property of entertainment (whether movies or shows) and merchandise is extremely well developed internationally, but still fairly nascent in India. We’re trying to kick this off here with the goal of giving our audience high quality memories of their favorite shows and characters. We are experimenting with different merchandise models for our popular shows such as Little things and Clutch, and we are happy to see such an incredible reception for it. The charity auction model we adopted with Clutch is particularly close to my heart – sport as a sector is quite underfunded in India, and since then Clutch is a sports drama, the Just For Kicks program was the perfect way to give back.
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