The ALDI TV show has been looking for new suppliers to stock their shelves via Channel 4 next big thing and received hundreds of registrations.
Charlie Fermor, 35, and his wife Laurie, 34, have landed the deal of their lives and their children’s dried fruit snacks named Freddie’s Farm made only with British produce, as much as possible from their own orchards and fields of Kent are now in stores nationwide.
Hearts melted as the nation got a glimpse into Charlie and Laurie’s life at Bramley Mount Farm and their six-year-old son Freddie, after whom the snacks are named, and his three-year-old sister, Ottie .
Freddie’s Farm fought off fierce competition from makers of fava bean snacks, kimchi and even camel milk, to secure a place on the shelves of Aldi stores in the UK.
Co-founder Laurie Fermor explained how healthy snacks came about: “When Freddie was little, we didn’t like the snacks that were on the market, so we created Freddie’s Farm. The drying process has been perfected for a long time, so it’s quite special.
“We try to retain the flavors you get in raw fruits and vegetables. As a result, we have less free sugars, which helps prevent kids from having sugar highs and crashes, which we certainly like to avoid with our two at all costs.
With everything grown, dried and packed just yards from the couple’s home, the carbon footprint has also appealed to Aldi, which has strict sustainability targets and has been a carbon-neutral company since 2019.
To secure the contract, the small company had to expand significantly to meet the order of 325,000 packs – more than 10 times larger than its previous largest order, but it managed to do so.
Thank you for reading “ALDI TV show has been looking for new suppliers to stock their shelves” aDon’t forget that all articles produced by Euro Weekly News are accessible free of charge.